Senior Public Relations Specialist

Company: Radio Systems Corporation
Location: Knoxville
Posted on: May 18, 2020

Job Description:

Category: MarketingID: SENIO01976Schedule: Full-TimeLocation: Knoxville, TN, USAOur Position: Do you thrive in a fast-paced, collaborative work environment? Do you enjoy the world of marketing? Do you like dogs at work? If you do, then RSC might be the perfect match for you! We are looking for a Senior Public Relations Specialist to join our team - this is a brand new position focused on all of our earned media efforts, ensuring the PetSafe-- Brand is optimally represented in trade and consumer media. Responsibilities include developing and executing PR strategies to drive and maintain a positive public awareness of the brand, our new products and national campaigns.

Our Company: What do you want to know about us? We are the world leader in pet products with PetSafe-- Brand, SportDOG-- Brand and Invisible Fence-- Brand. PetSafe-- Brand makes every product from leashes and harnesses, to water fountains and automated feeders and litter boxes. We have a goal to touch over 21 million pets, people and communities around the world annually. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt, to accommodating the "Not-So-Crazy Cat Lady" with all the entertaining toys and effective solutions she could ever imagine. How do we do it? By creating a vibrant and active environment within our team. We work hard to be the employer of choice in our communities and, in turn, serve those communities. At Radio Systems Corporation, teammates take the privilege of serving pets, people and community very seriously, but also have a great time doing so. Each project is approached with an attitude of enthusiasm, resilience, adaptability and teamwork.

What you will do on our PetSafe-- Brand Marketing Team:

• Develop, plan and execute PR plans and strategies to help promote the business, new product launches and marketing campaigns
• Manage media relations and requests
• Develop targeted media lists
• Write press releases, media pitches and any other PR copy for our online and offline channels
• Plan and execute PR for local and national events, trade shows and conferences
• Manage media outreach for product reviews
• Coordinate media opportunities with categories, directors and any cross-functional teams as needed
• Conduct media training with internal teammates as needed
• Compile weekly/monthly reports and share with cross-functional teams
• Manage crisis communications on all online and offline channels
• Research, develop and submit award applications
• Create and update media kits for events and our website
• Develop and manage blog calendar to improve search rankings for key topics
• Collaborate with outside marketing and PR agencies as needed
• Stay up to date on emerging industry trends
  What you need:
  
  • Bachelor's degree in PR, Communications, journalism or related field
  • 4 years of experience in public relations or related field
  • Strong project and PR campaign management skills
  • Excellent written and verbal communications skills, along with highly effective interpersonal skills
  • Demonstrated effectiveness in earning media placements with attention-grabbing pitches
  • Ability and willingness to communicate, critique, and collaborate across departments
  • Shown ability to see the big picture and provide useful advice and input across the company
  • Experience with blog writing, social media and SEO tactics
    What would be nice to have:
    
    • Knowledge in the pet industry, agency experience, and international PR experience preferred
      Benefits
      
      Working for Radio Systems definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition, we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
      
      
      
      PM20
      
      Qualifications
      
      Skills
      
      Adaption Advanced
      Attention to Detail Advanced
      
      Behaviors
      
      Preferred
      Thought Provoking Capable of making others think deeply on a subject
      Innovative Consistently introduces new ideas and demonstrates original thinking
      Functional Expert Considered a thought leader on a subject
      Team Player Works well as a member of a group
      
      Motivations
      
      Preferred
      Ability to Make an Impact Inspired to perform well by the ability to contribute to the success of a project or the organization
      Goal Completion Inspired to perform well by the completion of tasks
      Self-Starter Inspired to perform without outside help
      
      Education
      
      Prefered
      Bachelors or better. Public Relations
      
      Experience
      
      Required
      4 years: Public Relations PI120287297

Keywords: Radio Systems Corporation, Knoxville , Senior Public Relations Specialist, Advertising , Knoxville, Tennessee