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Paid Media Buyer / Planner

Company: Robert Half
Location: Knoxville
Posted on: April 9, 2021

Job Description:

Ref ID: 03739588Classification: Product ManagerCompensation: $50000.00 to $65000.00 yearlyThe Paid Media Buyer/Planner leads the day-to-day management of paid media buying and planning, email marketing, and SEO strategy for our clients. You will collaborate and coordinate across multiple internal teams to ensure that the client and their needs are not only met, but exceeded.Job Requirements:General Responsibilities:

  • Lead media planning and buying for several clients, inclusive of traditional media (television, radio, print and out-of-home) and digital media (paid social, paid search, programmatic display and video).
  • Prepare and present campaign reporting for paid media, email and website performance.
  • Assist with the development of marketing strategies using all necessary tools (e.g. SEO, email, paid media, earned media).
  • Develop email marketing strategies, and implement automations across various email service providers.
  • Lead SEO efforts across clients, inclusive of auditing, recommendations, writing, implementation and reporting.
  • Maintain ongoing knowledge of paid media, email and SEO best practices.
  • Research industry trends and stay abreast of current and upcoming technology.
  • Analyze web traffic metrics and suggest solutions to boost web presence.
  • Assist with Invoicing + Client Billing.
  • Keep up-to-date with audience preferences and proactively suggest new campaigns.
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.Top Technical Keys:
  • MUST HAVE Digital Marketing Experience
  • MUST HAVE Bachelor's degree in business, marketing, communications, or advertising related fields
  • 2+ years of experience with Google Analytics or related analytics platform
  • 2+ years' experience with MailChimp, Marketo, Emma and/or other related email marketing software's
  • Hands-on experience running paid advertising campaigns (Facebook Ads, Google Ads, Bing Ads, YouTube, Programmatic). Traditional buying experience is a plus.Robert Half Technology matches IT professionals with remote or on-site jobs on a temporary, project or full-time basis. From roles in software and applications to IT infrastructure and operations, we provide you unparalleled access to exciting career opportunities. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches you with jobs. When you work with us, you're working with the best. Robert Half has been recognized as one of FORTUNE's "Most Admired Companies" every year since 1998 and was named to Forbes' inaugural list of America's Best Temporary Staffing Firms. Questions? Call your local office at 1.. All applicants applying for U.S. job openings must be authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information. -- 2020 Robert Half Technology. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( ).

Keywords: Robert Half, Knoxville , Paid Media Buyer / Planner, Advertising , Knoxville, Tennessee

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