Social Marketing Specialist

Company: Radio Systems Corporation
Location: Knoxville
Posted on: April 9, 2021

Job Description:

Description:
Our Position: Are you social media savvy with experience building online communities around brands? Do you love following trends with leading brands and influencers on a variety of social media platforms? Do your clever post captions attract viral engagement? If your dream job is working with influencers and creating social media content featuring adorable cats and dogs, then we want you on our team!We are looking for the right teammate who is highly organized to grow our social media presence for several leading brands in the pet industry. The Social Marketing Specialist will manage influencer relationships and curate content calendars for PetSafe, SportDOG, Premier Pet, and Kurgo brands. This role is highly collaborative across the organization, working closely with all marketing functions including brand and digital marketing teams. In this role, you will manage the day-to-day campaign efforts while executing seasonal content strategies in a pet-centric business requiring hands-on management, strong communication skills and a love for the pet industry. You will be juggling multiple tasks while working on a variety of brands. Strong writing skills and work ethic are a must!The ideal candidate is creative and fluent in digital marketing best practices including viral social media trends, influencer and ambassador marketing tactics, display and email marketing. You are a storyteller who caters to your audience, and you love the challenge of creating new content from ideation to completion. You should you have an intimate understanding of the impact content can have on the customer acquisition and sales process. You will thrive if you are up to date on the latest social media strategies and are not afraid to roll up your sleeves and write. You will be managing multiple projects, priorities, and deadlines so project management skills are a must. Radio Systems Corporation is a Great Place To Work, with an amazing interactive culture featuring a hybrid work environment between working in office and working from home. Teammates are encouraged to bring dogs into the office! RSC is located in Knoxville, Tennessee near the Smoky Mountains with a wonderful variety of outdoor activities. What you will do on the Digital Marketing TeamCreate, curate, and manage content including digital assets, social media posts, video, and more for the PetSafe, SportDOG, Premier Pet, and Kurgo brands. Grow and engage online community by interacting with followers in the comments.Contribute to the execution of the Content Calendar that builds on key themes of our go-to-market strategy for new products, marketing campaigns, and moments to connect with key audiences and build our brands.Support and drive digital marketing efforts to meet goals for increased awareness, traffic growth, lead generation and sales.Discover, manage and grow influencer relationships for the PetSafe, SportDOG, Premier Pet, and Kurgo brands.Create, test, iterate, and distribute engaging digital content across a range of channels, including but not limited to email, landing pages, assets for partner websites, and native advertising content.Integrate trends, category data, and campaign reports to identify insights that can improve our content strategy and execution.Structure and report on content analytics and metrics by marketing funnel stage that map back to business goals.Manage partnership(s) with internal and external agencies, freelancers, and more that support the execution of the content strategy.Collaborate with Customer Care who handle the moderation for all Social Media touchpoints, developing best practices.Partner with the Customer Insights team to further develop the approach to Social Listening and how the insights can be used broadly across the business..

Requirements:
3-5 years of experience in Digital Marketing, Content Marketing, and/or Editorial ContentBachelor's Degree in Marketing or business relatedMust love pets! Experience in Ecommerce and working in a cross-functional organization with a global mindsetExperience with audience segmentation and targetingUnderstanding of Ecommerce platforms and third-party digital marketing applicationsExperience with analytics and KPls related to content marketing, not limited to social mediaFirst hand experience in Content Marketing, which includes Social Media, User Generated Content, Influencer MarketingA natural curiosity and know how to ask the right questions to understand new topics. Express yourself and your ideas in a simple, straightforward wayEnjoy working in a collaborative environment, are comfortable with change, feedback and uncertainty PM20BenefitsWorking for Radio Systems definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition, we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do! PM20RSC is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At Radio Systems Corporation, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual's identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn. PI132365336

Keywords: Radio Systems Corporation, Knoxville , Social Marketing Specialist, Advertising , Knoxville, Tennessee