Social Marketing Specialist
Company: Radio Systems Corporation
Location: Knoxville
Posted on: April 9, 2021
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Job Description:
Description:
Our Position: Are you social media savvy with experience building
online communities around brands? Do you love following trends with
leading brands and influencers on a variety of social media
platforms? Do your clever post captions attract viral engagement?
If your dream job is working with influencers and creating social
media content featuring adorable cats and dogs, then we want you on
our team!We are looking for the right teammate who is highly
organized to grow our social media presence for several leading
brands in the pet industry. The Social Marketing Specialist will
manage influencer relationships and curate content calendars for
PetSafe, SportDOG, Premier Pet, and Kurgo brands. This role is
highly collaborative across the organization, working closely with
all marketing functions including brand and digital marketing
teams. In this role, you will manage the day-to-day campaign
efforts while executing seasonal content strategies in a
pet-centric business requiring hands-on management, strong
communication skills and a love for the pet industry. You will be
juggling multiple tasks while working on a variety of brands.
Strong writing skills and work ethic are a must!The ideal candidate
is creative and fluent in digital marketing best practices
including viral social media trends, influencer and ambassador
marketing tactics, display and email marketing. You are a
storyteller who caters to your audience, and you love the challenge
of creating new content from ideation to completion. You should you
have an intimate understanding of the impact content can have on
the customer acquisition and sales process. You will thrive if you
are up to date on the latest social media strategies and are not
afraid to roll up your sleeves and write. You will be managing
multiple projects, priorities, and deadlines so project management
skills are a must. Radio Systems Corporation is a Great Place To
Work, with an amazing interactive culture featuring a hybrid work
environment between working in office and working from home.
Teammates are encouraged to bring dogs into the office! RSC is
located in Knoxville, Tennessee near the Smoky Mountains with a
wonderful variety of outdoor activities. What you will do on the
Digital Marketing TeamCreate, curate, and manage content including
digital assets, social media posts, video, and more for the
PetSafe, SportDOG, Premier Pet, and Kurgo brands. Grow and engage
online community by interacting with followers in the
comments.Contribute to the execution of the Content Calendar that
builds on key themes of our go-to-market strategy for new products,
marketing campaigns, and moments to connect with key audiences and
build our brands.Support and drive digital marketing efforts to
meet goals for increased awareness, traffic growth, lead generation
and sales.Discover, manage and grow influencer relationships for
the PetSafe, SportDOG, Premier Pet, and Kurgo brands.Create, test,
iterate, and distribute engaging digital content across a range of
channels, including but not limited to email, landing pages, assets
for partner websites, and native advertising content.Integrate
trends, category data, and campaign reports to identify insights
that can improve our content strategy and execution.Structure and
report on content analytics and metrics by marketing funnel stage
that map back to business goals.Manage partnership(s) with internal
and external agencies, freelancers, and more that support the
execution of the content strategy.Collaborate with Customer Care
who handle the moderation for all Social Media touchpoints,
developing best practices.Partner with the Customer Insights team
to further develop the approach to Social Listening and how the
insights can be used broadly across the business..
Requirements:
3-5 years of experience in Digital Marketing, Content Marketing,
and/or Editorial ContentBachelor's Degree in Marketing or business
relatedMust love pets! Experience in Ecommerce and working in a
cross-functional organization with a global mindsetExperience with
audience segmentation and targetingUnderstanding of Ecommerce
platforms and third-party digital marketing applicationsExperience
with analytics and KPls related to content marketing, not limited
to social mediaFirst hand experience in Content Marketing, which
includes Social Media, User Generated Content, Influencer
MarketingA natural curiosity and know how to ask the right
questions to understand new topics. Express yourself and your ideas
in a simple, straightforward wayEnjoy working in a collaborative
environment, are comfortable with change, feedback and uncertainty
PM20BenefitsWorking for Radio Systems definitely has its benefits.
We offer a collaborative and creative team-oriented work
environment where we encourage you to take risks to learn and grow!
We offer a competitive benefits package including medical, dental,
vision, and 401K match. In addition, we offer a rich wellness
program which includes an onsite health clinic, workout facility
and of course, we encourage you to bring your dog to work, which is
our whole reason for what we do! PM20RSC is dedicated to offering
equal employment opportunity for all teammates and fostering a work
environment free of discrimination and harassment. At Radio Systems
Corporation, our teammates are our greatest strength. We strive to
build a workforce as diverse as the customers we serve by hiring
great people from a wide variety of backgrounds, life experiences,
knowledge, self-expression and talent. We recruit and reward
teammates based on capability and performance and together we are
building a culture that welcomes all dimensions of an individual's
identity including race, color, gender identity or expression,
sexual orientation, marital status, age, educational background,
national origin or ancestry, religion, veteran status, or physical
ability. We embrace these differences and the unique contributions
each teammate brings not just because it is the right thing to do
but because it makes our company stronger. While we are committed
to creating a diverse and inclusive workplace and a culture of
belonging, we recognize that we still have more work to do and a
lot more to learn. PI132365336
Keywords: Radio Systems Corporation, Knoxville , Social Marketing Specialist, Advertising , Knoxville, Tennessee
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