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PetSafe Brand Marketing Manager

Company: Radio Systems Corporation
Location: Knoxville
Posted on: April 10, 2021

Job Description:

Description: Are you looking for a fast-paced, collaborative work environment in the pet industry? Do you enjoy focusing on building and marketing a brand? If you answered yes to those questions, then take a look at this important position within the PetSafe-- Brand team. We would like to add a Marketing Manager for our fastest growing category, ScoopFree--! You will need to develop and direct all key creative content elements of the brand and execute a marketing plan. The Marketing Manager will also be the guardian of the brand internally and externally with the purpose of driving customer engagement and revenue for Radio Systems Corporation. In this role, you will create all brand copy content and work closely with the channel, categories, digital, and creative production teams to develop and implement marketing calendar to align with digital and in-store retail partner product launches and will be the brand lead on all ScoopFree-- promotional campaigns. Radio Systems Corporation Headquarters is in Knoxville, TN. Where's that you say? Let's talk about what's famous about Knoxville, TN. We have been called The Marble City and "Scruffy City", names we have embraced as our own. And, what do Quentin Tarantino and Johnny Knoxville have in common? They were both born in Knoxville, TN. We are the home of 1982 World's Fair and we boast of 21 craft breweries in Knoxville now. Check out the Ale Trail. If you like to hike or camp, visit the Great Smokey Mountains National Park and many lakes that are within 30 minutes of Knoxville! Check out Outdoor Knoxville. Take your pick on activities from hiking to biking our Urban Wilderness has a lot to offer. Knox County has great public-school system, no state income tax and low property taxes and low cost of living. If you like outdoor art, we have Music and Shakespeare on the Square, Family Movie Nights on the Square during the summer months in lovely downtown Knoxville.Check out why Radio Systems Corporation is a Great Place to Work! Our Company: What do you want to know? We are the world leader in pet products with PetSafe-- Brand, SportDOG-- Brand and Invisible Fence-- Brand. PetSafe-- Brand makes every product from leashes and harnesses, to water fountains and automated feeders and litter boxes. We have a goal to touch over 21 million pets, people and communities around the world annually. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt, to accommodating the Not-So-Crazy Cat Lady with all the entertaining toys and effective solutions she could ever imagine. How do we do it? By creating a vibrant and active environment within our team. We work hard to be the employer of choice in our communities and, in turn, serve those communities. At Radio Systems Corporation, teammates take the privilege of serving pets, people and community very seriously, but also have a great time doing so. Each project is approached with an attitude of enthusiasm, resilience, adaptability and teamwork.What you will do on our PetSafe Brand Marketing Team:

  • Lead execution of marketing efforts in advertisement, promotion, and campaign strategies for brands and products within the portfolio, monitoring and reporting on KPIs and ROI
  • Establish, communicate and enforce brand guidelines
  • Develop and implement the marketing calendar, marketing plan, and manage costs to the marketing budget
  • Establish and communicate the promotion calendar for campaigns, new product launches, marketing events, sponsorships, sales support and point-of-sale projects
  • Write creative briefs to define project scope and ensure needs and deliverables are communicated
  • Edit, approve and support content development and digital marketing efforts
  • Coordinate marketing research with Research and Analytics Team and interpret data with recommendations for the team
  • Oversee photo/video shoots in collaboration with internal and external resources
  • Review and approve scripts for photo/video shoots and talent and ensure output meets guidelines
  • Track and report on market share, lifetime value of customer, and ROI metrics for marketing efforts
  • Attend and be the face-of-the-brand at promotional events
  • Manage a team focusing on development plans that drive additional capabilities
  • Support the Corporate RSC Brand --- Direction, Brand Standards and fulfilling requests
  • Determine Creative Agency selection and manage the relationship by setting expectations and measuring deliverables. Requirements:
    • 3-5 years of marketing experience on a global capacity
    • Bachelor's degree in Marketing, Management or related field
    • Experience in Brand Development and Management
    • Ability to manage campaigns internally driven and through an agency
    • Action-oriented with a drive toward fiscal responsibility with a strategic outlook
    • Excellent communications skills and ability to work well with internal stakeholders, external vendors and customers
    • Brand Leadership across the companyBenefitsWorking for Radio Systems definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition, we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do! PM20RSC is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At Radio Systems Corporation, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual's identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn. PI132074520

Keywords: Radio Systems Corporation, Knoxville , PetSafe Brand Marketing Manager, Advertising , Knoxville, Tennessee

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