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Associate Media Director

Company: Jobot
Location: Knoxville
Posted on: November 19, 2021

Job Description:

A bit about us:

We are an award-winning independent agency and were recently on the A-List Agency to watch by AdAge and Fasting Growing Agency by AdWeek! Due to continued agency growth and acquisition of some amazing new accounts, we have an immediate need for an Integrated Associate Media Director. Ideal candidates will have a strong background in both traditional and digital practice on the agency side.

Why join us?

* Competitive base salary + excellent employee benefits
* A continually growing client list of amazing companies
* Best in class, award-winning campaigns across different verticals

Job Details

Is your background a fit?
* 10+ years of agency experience specific to media planning and buying
* Strong knowledge of traditional (TV, Radio, OOH and Print) and digital media strategy and the role that they play in an integrated media mix
* Working knowledge of the role that paid search, social and programmatic media channels play in the overall digital ecosystem
* Experience with Strata tools (Eleven, sTraffic, Billing, Reporting, etc.)
* Understanding of DCM or other ad servers
* Thorough understanding of digital tracking concepts and digital media trafficking process
* Able to develop a holistic media plan
* Capable of seeing the "big picture" - not just by campaign but also by client
* Bachelor's degree in Marketing, Advertising or Communications preferred

This AMD will be responsible for leading a cross-channel team of media planners / buyers dedicated to developing integrated media strategy across multiple client accounts and determine the best mix of digital, traditional and social media channels. This person will be overseeing the implementation, optimization and reporting of the integrated media campaigns. Other duties will include:
* Collaborate with Account Service teams to develop a well-rounded Media Brief inclusive of traditional and digital strategy
* Set the overall strategic direction for integrated media campaigns
* Determine performance metrics to drive business results across several clients
* Coordinate with the paid social and paid search departments to determine the best media mix
* Oversee the writing and presentation of integrated media recommendations
* Assist their team in building media flowcharts and the authorization of buys
* Direct media research of markets to establish rate expectations, recommended daypart GRP goals, set CPPs using SQAD and RFP vendors
* Leads their team through implementation and activation of media campaigns
* Works with agency analytics teams to ensure proper tracking of digital and traditional media campaigns and how to identify key insights and performance
* Pre and post launch QA and campaign optimization
* Assist with invoice reconciliation in SBMS and resolve discrepancies

Keywords: Jobot, Knoxville , Associate Media Director, Advertising , Knoxville, Tennessee

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