Marketing Coordinator

Company: Hearing Care Solutions
Location: Stearns
Posted on: June 24, 2022

Job Description:

Marketing CoordinatorHearing Care Solutions is looking for a skilled Marketing Coordinator to join our Creative Services Department. This role requires an individual with a strong background in marketing and data analytics who can utilize their knowledge to independently lead, develop, and implement marketing solutions. The purpose of this role is to increase customer engagement by developing co-branded marketing strategies. -
Who We Are: -Hearing Care Solutions is a leader in the hearing healthcare industry. We believe our success is a direct result of our effort to not only provide quality hearing care, but also our culture. We have strived to create a quality work environment and believe that our people are the key to our long-term viability as an organization. We have been successful in creating an environment that is honest, fair, and open. We recognize that it takes people with diverse ideas, strengths, interests, and cultural backgrounds to make our company succeed. We strongly support healthy debate and differences of opinion. If you would like to work in a fast-paced, collaborative environment that welcomes innovation, please consider applying to join the HCS team. -
HCS Offers the following benefits for full-time employees: -

• Medical Coverage
• 401K with opportunity for company contribution
• 3 weeks PTO accrued annually
• 8 paid holidays annually
• Opportunity for career growth and advancement
• Enjoy a collaborative and supportive work environment that welcomes innovation
• Dog friendly office
• Company-paid subscription to Linkedin Learning
• Comprehensive fully-paid training program
• Opportunities for hybrid schedules
  Responsibilities: -
  • Achieve business -objectives -by independently developing and -managing -B2C -consumer-facing strategies, projects, and campaigns with minimal reliance from internal teams or external agencies/copywriters. -This requires an understanding of the hearing healthcare environment and its target demographic. -
  • Conduct research, execute tests, and collect data to identify trends and customer behavior. This requires preparing regular reports to resolve issues, generate new leads, and maximize ROI in paid search campaigns.
  • Track, report, and analyze website analytics, SEO, ROI, and PPC initiatives.
  • Research and implement SEO recommendations. This includes recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Collaborate with Creative Service's Graphic Designer to ensure -strategic direction is translated into high-quality designswithin established brand guidelines. -This requires a -basic understanding of design layout with opportunities for growth in creating designs. -
  • Write, proofread, and edit copy for newsletters, blogs, and other materials.
  • Demonstrate both -excellent project management skills and an -ability to adapt to new responsibilities. This includes handling multiple projects simultaneously in order to achieve deadlines. -
    Qualifications -
    • 4+ -years of proven experience in e-commerce and developing -and leading -marketing -campaigns, -preferably -B2C and SEO-driven, is required.
    • Bachelor's Degree in marketing, communication, -or related field. -
    • Expert knowledge of -lead distribution -strategies -and -multiple -marketing -channels; -SEO, A/B testing, -B2C, -CRO, localization, website performance, etc. -
    • Outstanding communication skills, both verbal and written. - -
    • Exceptional -problem-solving skills with an orientation toward hypotheses-driven insights; everything -is -logged, measured, and evaluated -for impact. -
    • Proficient in reading, creating, -and -conducting -analytical reports.. -
    • Proactive, resourceful, and flexible; able to oversee multiple projects in a fast-paced environment while meeting deadlines. - -
    • Experience with -relevant -social media platforms, primarily Facebook, LinkedIn, and YouTube. - -
    • In-depth knowledge of Google Analytics, -AdWords, and SEO. -Professional -certification is a plus. -
    • Experience with WordPress and Squarespace -are -a plus. -
    • Experience with Adobe Creative Cloud programs -(Illustrator, Photoshop, and InDesign) -are -a plus. -

Keywords: Hearing Care Solutions, Knoxville , Marketing Coordinator, Advertising , Stearns, Tennessee