Digital Marketing and SEO Specialist

Company: Pilot Company
Location: Knoxville
Posted on: June 24, 2022

Job Description:

**Company Description**Pilot Flying J is the 10th largest privately held company in North America, with more than 28,000 team members. As the industry-leading network of travel centers, we have more than 950 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division is a top fuel supplier, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales, and marketing.Founded in 1958, we are proud to be family-owned and consider our team members part of the family. Our founding values, people-first culture, and commitment to giving back remain true to us today. Whether serving guests, fellow team members, or a trucking company, we are dedicated to fueling people and keeping North America moving.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.Pilot Flying J is part of the Pilot Company family of brands that keeps North America's drivers moving, including E-Z Trip, Mr. Fuel, One9 Fuel Stop, Pride, StaMart, and Xpress Fuel.**Job Description**Are you looking for a digital, creative role that formulates strategies to connect to customers? Do you have experience with SEO and Google Analytics? Then, this role might be a great fit for you! Pilot Company would like to add a Digital Marketing Specialist to our team to support and execute marketing campaigns across various digital channels, including digital advertising, SEO, and to own web/mobile properties. In addition, in this role you will monitor the campaign's performance, developing campaign insights, and presenting recommendations for improvement.**What you will do on this team:**+ Assist in formulating strategies to build lasting digital connections with customers and consumers.+ Work with agency partners to launch optimized digital advertising campaigns and continually monitor and report on performance.+ Be actively involved in SEO efforts and perform keyword, competitor, industry, and content development research.+ Maintain SEO backlog and partner with cross-functional teams to drive on-site SEO enhancements and new content.+ Measure performance of paid media and SEO enhancements using various Web analytics tools.+ Acquire insight into digital marketing trends and keep strategies up-to-date+ Maintain partnerships with agencies and vendors.+ Create and execute unique digital marketing strategies aligned with business goals+ Develop campaign briefs, track campaign ad spend and KPIs through digital analytics and reporting to ensure strategies are achieving business objectives and producing ROI+ Prioritize tasks and manage time appropriately to meet short and long-term deadlines+ Execute continual research and learning to stay aware of trends within our industries and digital marketing.+ Proactively address issues or concerns related to content and campaign performance and present potential solutions to marketing leadership teams.+ Maintain CRM tools for audience segmentation to drive value through paid media campaigns.+ Collaborate and work effectively with internal product and marketing teams to ensure the success of integrated marketing campaigns.**Qualifications**+ High school diploma or equivalent certificate required+ Bachelor's degree in business or marketing preferred.+ 1-3 years of experience using website analytics tools (i.e., Google Analytics)+ 1-3 years of experience in Search Engine Optimization (SEO)+ 1-3 years of experience in digital advertising campaign planning and execution.+ Proven experience delivering effective and innovative digital campaigns+ Experience managing successful marketing campaigns and a solid understanding of digital marketing.+ Solid understanding of web metrics digital analytics, with the ability to generate, analyze and interpret data+ Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business+ Skills and experience in creative content writing+ Excellent communication and interpersonal skills+ Proven experience leading/managing SEO, SEM, email, and social media campaigns+ Highly creative with experience in identifying target audiences and developing campaigns to inform, engage and motivate consumers+ Self-motivated, proactive in learning new technology and techniques+ Strong analytical skills and data-driven thinking+ Ability to adapt and pivot campaigns due to strategic learning**Additional Information**+ Nation-wide Medical Plan/Dental/Vision+ 401(k) and Flexible Spending Accounts+ Adoption Assistance+ Tuition Reimbursement+ Onsite Gym and PFJFresh Cafeteria+ Weekly Pay+ All your information will be kept confidential according to EEO guidelinePilot is an Equal Opportunity Employer. Pilot does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Keywords: Pilot Company, Knoxville , Digital Marketing and SEO Specialist, Advertising , Knoxville, Tennessee