Marketing Copywriter
Company: PracticeTek
Location: Knoxville
Posted on: August 7, 2022
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Job Description:
We believe healthcare should be easy. We've built PracticeTek to
make sure that it is. -PracticeTek was established by investors and
entrepreneurs who came together with a vision for the future of
healthcare: high-quality care delivered seamlessly and on demand,
without the burden and confusion of traditional systems. We are a
collection of best-in-class software solutions that serve the
retail healthcare market, including dental, orthodontic,
chiropractic, optometry, nutritionists, and integrated medicine
practices. -PracticeTek invests in middle-market, retail-healthcare
SaaS companies. PracticeTek is an investment firm with a mission:
we partner with founders who are changing healthcare for the
better, for all. -
SCOPE: -PracticeTek is seeking a seeking a Marketing Copywriter to
join our team. The Copywriter should have deep knowledge and
practical experience in copywriting, providing leadership from
concept to final asset creation - for many media - print, digital,
email, website, landing pages, social media, PPC, etc. You should
possess excellent communication, collaboration, and organizational
skills. We are searching for a creative Copywriter who is dedicated
to crafting excellent original content and who has experience in
healthcare or software industries. This is an onsite position
working with our in-house marketing team. -
SPECIFIC RESPONSIBILITIES: - - Create brand/promotional written
materials, from concept to execution - - Maintain brand consistency
throughout all our marketing projects - - Support content for
go-to-market campaigns including lifecycle emails, website content
updates, collateral and educational materials, webinars, and more.
This person should become familiar with relevant disclosures and
guidelines for products and features, and they should be able to
apply disclosures and legal disclaimers appropriately across
assets. - - Support performance marketing initiatives including
campaign ad copy, paid search copy, and digital creative testing. -
- Create thought leadership content, case studies, whitepapers,
etc. - - Write, edit, and help curate organic and paid social media
content across all owned social platforms. Support marketing
directors to ensure on-brand content production and publication. -
- Edit templated sales and support communications. - - Support
voice and tone alignment across all channels. Help create, update
and manage internal style guides. - - Liaise with marketing
directors and other team members to ensure deadlines are met - -
Stay up-to-date with industry developments and tools -
EXPERIENCE REQUIRED: - - Bachelor's degree in English,
Communications, or related field - - 3+ years of experience in an
advertising agency or in-house marketing team - - Experience
strategizing content for SEO, including keyword density and
prominence, tone, style, and readability - - Clear, concise writer
who can distill complex ideas into easily understood language. - -
Excellent project management and organizational skills, with a
proven ability to juggle multiple projects and manage competing
priorities and tight deadlines. - - Excellent interpersonal skills,
including the ability to interact with senior leaders and highly
intellectual thinkers. - - Strong editing and proofreading skills.
- - Experience with the Microsoft office suite -
PERSONAL ATTRIBUTES: - - Naturally curious and a passion to learn -
- High energy and strong work ethic, self-motivated, self-reliant,
high integrity, hands-on leader, sleeves-up team player. - -
Superior interpersonal and communication skills. Able to be
persuasive with compelling oral and written communication skills at
all levels. - - Action oriented with strong sense of urgency;
ability to overcome obstacles to achieve results in a timely
fashion. - - Ability to maneuver in rapidly changing work
environments. -
LOCATION: - - Knoxville, TN -
EDUCATION: - - Bachelor's degree required -
COMPENSATION: - - We offer a competitive total rewards package to
including a strong base salary, benefits (medical, dental, vision,
401k, PTO)
Keywords: PracticeTek, Knoxville , Marketing Copywriter, Advertising , Knoxville, Tennessee
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