Marketing Copywriter

Company: PracticeTek
Location: Knoxville
Posted on: August 8, 2022

Job Description:

We believe healthcare should be easy. We've built PracticeTek to make sure that it is. -PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, nutritionists, and integrated medicine practices. -PracticeTek invests in middle-market, retail-healthcare SaaS companies. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for the better, for all. -SCOPE: -PracticeTek is seeking a seeking a Marketing Copywriter to join our team. The Copywriter should have deep knowledge and practical experience in copywriting, providing leadership from concept to final asset creation - for many media - print, digital, email, website, landing pages, social media, PPC, etc. You should possess excellent communication, collaboration, and organizational skills. We are searching for a creative Copywriter who is dedicated to crafting excellent original content and who has experience in healthcare or software industries. This is an onsite position working with our in-house marketing team. -SPECIFIC RESPONSIBILITIES: -
--- Create brand/promotional written materials, from concept to execution -
--- Maintain brand consistency throughout all our marketing projects -
--- Support content for go-to-market campaigns including lifecycle emails, website content updates, collateral and educational materials, webinars, and more. This person should become familiar with relevant disclosures and guidelines for products and features, and they should be able to apply disclosures and legal disclaimers appropriately across assets. -
--- Support performance marketing initiatives including campaign ad copy, paid search copy, and digital creative testing. -
--- Create thought leadership content, case studies, whitepapers, etc. -
--- Write, edit, and help curate organic and paid social media content across all owned social platforms. Support marketing directors to ensure on-brand content production and publication. -
--- Edit templated sales and support communications. -
--- Support voice and tone alignment across all channels. Help create, update and manage internal style guides. -
--- Liaise with marketing directors and other team members to ensure deadlines are met -
--- Stay up-to-date with industry developments and tools -EXPERIENCE REQUIRED: -
--- Bachelor's degree in English, Communications, or related field -
--- 3+ years of experience in an advertising agency or in-house marketing team -
--- Experience strategizing content for SEO, including keyword density and prominence, tone, style, and readability -
--- Clear, concise writer who can distill complex ideas into easily understood language. -
--- Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines. -
--- Excellent interpersonal skills, including the ability to interact with senior leaders and highly intellectual thinkers. -
--- Strong editing and proofreading skills. -
--- Experience with the Microsoft office suite -PERSONAL ATTRIBUTES: -
--- Naturally curious and a passion to learn -
--- High energy and strong work ethic, self-motivated, self-reliant, high integrity, hands-on leader, sleeves-up team player. -
--- Superior interpersonal and communication skills. Able to be persuasive with compelling oral and written communication skills at all levels. -
--- Action oriented with strong sense of urgency; ability to overcome obstacles to achieve results in a timely fashion. -
--- Ability to maneuver in rapidly changing work environments. -LOCATION: -
--- Knoxville, TN -EDUCATION: -
--- Bachelor's degree required -COMPENSATION: -
--- We offer a competitive total rewards package to including a strong base salary, benefits (medical, dental, vision, 401k, PTO)

Keywords: PracticeTek, Knoxville , Marketing Copywriter, Advertising , Knoxville, Tennessee