Director Of Digital Marketing & Web
Company: The University Of Tennessee - Knoxville
Location: Knoxville
Posted on: May 28, 2023
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Job Description:
Job Description - Director Of Digital Marketing & Web
(230000011Y) Director Of Digital Marketing & Web - 230000011Y
Director of Digital Marketing & Web Description : The Director of
Digital Marketing will help lead the way for Tennessee Athletics'
digital marketing and web strategy. Goals will be to promote
attendance, generate revenue, and tell the story of the fan
experience to all of Vol Nation. This position will coordinate
digital marketing efforts using the official Tennessee Athletic web
sites (UTSports.com/AllVols.com), digital/social advertising, and
email marketing & automation. As well as work with a variety of
units to include Fan Experience, Ticket Sales, Tennessee Fund, 151
Creative, VFL Films and Communications to cohesively communicate
with the fan base. Maintain knowledge of current national trends
and future trends to ensure the digital marketing and web efforts
in athletics is operating at a high level. Proactively identify
areas for digital marketing improvement. Lead student intern staff
to further expand Tennessee's digital marketing and web content.
Other duties as assigned. Duties and Responsibilities: - Manage all
aspects of all digital marketing/advertising campaigns including
strategy, audience, campaign planning, implementation and analysis.
- Collaborate with Communications, Fan Experience, Ticket
Sales/Operations, The Tennessee Fund and The Vol Network to ensure
alignment of communication. Work with 151 Creative and VFL Films to
curate content for use on athletics emails, official athletics
website, and digital campaigns that invites readers to take action.
- Ensure execution of marketing automation within email marketing
tool, including follow-up campaigns. - Work with Director of
Development, Strategy & Analytics to create leads and grow
databases by way of lead generation, display, re-targeting and
social media strategies. - Develop content and communication
strategy for the Tennessee Athletics mobile app to drive downloads,
deliver relevant information, and enhance the game day experience.
- Oversee the management of Tennessee Athletics website through the
SIDEARM content management system and other micro websites. Update
select content on UTSports.com and AllVols.com - Ability to think
creatively to optimize web strategy and develop innovative digital
media information strategies to increase engagement with fans on a
national level. - Train and support paid-intern(s) for daily
updates, page edits to UTSports.com and AllVols.com. Train and
support other Athletics Department staff on the use of
UTSports.com, AllVols.com. Required Qualifications: Education:
Bachelor's Degree in Business, Marketing, Communications, Digital
Communications, Sport Management or other related field is
required. - Experience: Two or more years of experience in digital
marketing, email marketing, email automation, advertising, content
management system of a website. Previous experience in collegiate
athletics is preferred. Skills:
Keywords: The University Of Tennessee - Knoxville, Knoxville , Director Of Digital Marketing & Web, Advertising , Knoxville, Tennessee
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