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Marketing Manager - Premier Pet Brand - 7635

Company: Radio Systems Corporation
Location: Knoxville
Posted on: October 19, 2020

Job Description:

Description: Do you thrive in a fast-paced, collaborative work environment? Do you enjoy focusing on building and marketing a brand? Then, RSC might just be the right fit for you! We are currently seeking a Marketing Manager for our Premier Pet Brand team to develop and direct all key creative content elements of the brand and execute a marketing plan. The Marketing Manager will be the guardian of the brand internally and externally with the purpose of driving customer engagement and revenue for Radio Systems Corporation. The Marketing Manager creates all brand copy content and works closely with the channel, categories, digital, and creative production teams to develop and implement marketing calendar to align with digital and in-store retail partner product launches and promotional campaigns. Radio Systems Corporation Headquarters is in Knoxville, TN. Where's that you say? Let's talk about what's famous about Knoxville, TN. We have been called The Marble City and "Scruffy City", names we have embraced as our own. And, what do Quentin Tarantino and Johnny Knoxville have in common? They were both born in Knoxville, TN. We are the home of 1982 World's Fair and we boast of 21 craft breweries in Knoxville now. Check out the Ale Trail . If you like to hike or camp, visit the Great Smokey Mountains National Park and our many lakes within 30 minutes of Knoxville. Check out Outdoor Knoxville . Take your pick on activities from hiking to biking our Urban Wilderness has a lot to offer. Knox County has great public-school system, no state income tax and low property taxes and low cost of living. If you like outdoor art, we have Music and Shakespeare on the Square, Family Movie Nights on the Square during the summer months in lovely downtown Knoxville.Our Company: What do you want to know? We are the world leader in pet products with PetSafe Brand, SportDOG Brand and Invisible Fence Brand. PetSafe Brand makes every product from leashes and harnesses, to water fountains and automated feeders and litter boxes. We have a goal to touch over 21 million pets, people and communities around the world annually. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt, to accommodating the Not-So-Crazy Cat Lady with all the entertaining toys and effective solutions she could ever imagine. How do we do it? By creating a vibrant and active environment within our team. We work hard to be the employer of choice in our communities and, in turn, serve those communities. At Radio Systems Corporation, teammates take the privilege of serving pets, people and community very seriously, but also have a great time doing so. Each project is approached with an attitude of enthusiasm, resilience, adaptability and teamwork.What you will do on our Premier Pet Marketing Team:

  • Establish and communicate the Marketing Calendar for campaigns, new product launches, marketing events, feature events, sponsorships, sales support and point of sales growth projects
  • Create all written content for retail box packaging, manuals, point-of-purchase, campaigns, videos, ad copy, email and brand collateral
  • Collaborate with channel, categories, digital and the market research teams to understand what copy drives action and apply quantitative and qualitative learnings to optimize messaging.
  • Provide creative direction to graphic designers for printed and digital collateral
  • Establish, communicate and enforce the domestic and international brand guidelines
  • Edit and approve and provide support for digital content for product listings and marketing promotional efforts
  • Create video scripts for product videos including promotional, overview and how-to videos
  • Write creative and project briefs to define project scope to ensure deliverables are effectively communicated
  • Manages PR and all media outreach, sponsorship and industry opportunities for the brand
  • Drive major trade show brand related activities, in coordination with the Trade Show Manager
  • Research other brands or products within our industry to stay abreast of industry trends and best practices.
  • Partner with internal and external agencies to create collateral for social media platforms
  • Track and report on ROI for marketing efforts
  • Create and conduct Customer Call Center brand training & on-going orientation brand training
  • Support Channel in all product launches and Retail Partner promotional requests as needed
  • Manage the consolidation of content with Categories, Brand, and Channel
  • Support Free Spirit Brand and packaging development. Requirements:
    • Bachelor's Degree in Marketing or related field
    • 5+ years of experience in Marketing
    • Strong writing skills and attention to detail is imperative
    • Must be a team player with ownership, willing to say it in the room and be part of the solution
    • Proven experience collaborating with graphic designers
    • Ability to work well with internal stakeholders and external teams, vendors and customers
    • Experience in Consumer-Packaged Goods is preferredBenefitsWorking for Radio Systems definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition, we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do! PM20

Keywords: Radio Systems Corporation, Knoxville , Marketing Manager - Premier Pet Brand - 7635, Executive , Knoxville, Tennessee

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