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Community Integration Director (Marketing, PR)

Company: Dick's Sporting Goods
Location: Knoxville
Posted on: November 20, 2020

Job Description:

DescriptionWe’re building something new in Knoxville, TN. A destination devoted to sports. A place where the community will gather and be inspired. To create this new experience, we’re building a leadership team that will dream big, obsess over the athlete (our customer), inspire teammates and challenge every ‘normal’ thing about retail. This is a new role for a new type of experience – we’re seeking a Community Integration Director. A key differentiator at the new DICK’S will be the experiences we’re creating. From parties on the Field, seminars at the health bar to community nights on the ice rink – the canvas is blank and this Director will craft a one-of-a-kind community and events strategy. If you’re a community connector, a marketing and public relations pro, experienced driver and planner of unexpected events – this could be your next big move. This is an opportunity to change the game in a way that will impact so many people. If you’re inspired – well, we can’t wait to meet you. The role you’ll play:

  • Directly responsible for managing all planning related to in-store and Field events including: cost planning, ROI analysis, staffing coverage, internal and external communication, marketing efforts to drive event participation, event day-of execution (setup to tear down) and ensuring all appropriate event waiver needs are in 100% compliance.
  • Build brand awareness and loyalty in the community through deep, strategic relationships.
  • Responsible for all community partnerships and managing a team of specialists and subject matter experts focused on building partnerships within the community and leveraging these partnerships to create innovative and unique in-store experiences and events in support of the Knoxville, TN vision.
  • Partner with the DICK’S Foundation to drive Sports Matter initiatives, creating a focus on the impact we’re making in youth sports.
  • Direct the strategic corporate relations programs including the development, negotiations and relationship management with non-profit organizations in the Knoxville region (and beyond). Proactively and reactively create, promote and/or maintain associate, press, consumer and public goodwill, brand loyalty. Establishing and reinforcing that DICK’S is a proud, good, corporate citizen.
  • Create, market, facilitate and support all DSG sponsored coaching camps and clinics, vendor demos and in-store classes.
  • Adhere to established policies and procedures related to safety, loss prevention and standard operating procedures, as well as to laws and guidelines of external governing entities.
  • Responsible for building a world-class team, including attracting, selecting, coaching and developing hyper-engaged teammates. This includes partnering closely with your HR partner to create and nurture a team that will exceed operational and sales expectations and the goals of their individual roles.
  • Perform other tasks as assigned supporting the greatest sports retail experience out there! QualificationsThe experience we’re looking for:
    • Bachelor’s degree in Business, Management, Communications, Marketing or related area
    • 5+ years of leadership experience
    • 5+ years of marketing, public relations, events experience
    • 3+ years of social media marketing experience
    • A plus: strong current relationship in our Knoxville Region
    • Tremendous passion and experience in event and community management
    • Project management experience
    • Proven business leader mindset
    • Excellent communication, project management, operations and organizational skills
    • A proven track record of leading a customer-first team
    • Strong relationship building experience
    • A passion for relentless improvement, embracing and driving positive #LI-BT1-L

Keywords: Dick's Sporting Goods, Knoxville , Community Integration Director (Marketing, PR), Executive , Knoxville, Tennessee

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