Marketing Manager - Premier Pet Brand - 7635
Company: Radio Systems Corporation
Location: Knoxville
Posted on: January 12, 2021
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Job Description:
Description: Do you thrive in a fast-paced, collaborative work
environment? Do you enjoy focusing on building and marketing a
brand? Then, RSC might just be the right fit for you! We are
currently seeking a Marketing Manager for our Premier Pet Brand
team to develop and direct all key creative content elements of the
brand and execute a marketing plan. The Marketing Manager will be
the guardian of the brand internally and externally with the
purpose of driving customer engagement and revenue for Radio
Systems Corporation. The Marketing Manager creates all brand copy
content and works closely with the channel, categories, digital,
and creative production teams to develop and implement marketing
calendar to align with digital and in-store retail partner product
launches and promotional campaigns. Radio Systems Corporation
Headquarters is in Knoxville, TN. Where's that you say? Let's talk
about what's famous about Knoxville, TN. We have been called The
Marble City and "Scruffy City", names we have embraced as our own.
And, what do Quentin Tarantino and Johnny Knoxville have in common?
They were both born in Knoxville, TN. We are the home of 1982
World's Fair and we boast of 21 craft breweries in Knoxville now.
Check out the Ale Trail. If you like to hike or camp, visit the
Great Smokey Mountains National Park and our many lakes within 30
minutes of Knoxville. Check out Outdoor Knoxville. Take your pick
on activities from hiking to biking our Urban Wilderness has a lot
to offer. Knox County has great public-school system, no state
income tax and low property taxes and low cost of living. If you
like outdoor art, we have Music and Shakespeare on the Square,
Family Movie Nights on the Square during the summer months in
lovely downtown Knoxville.Our Company: What do you want to know? We
are the world leader in pet products with PetSafe Brand, SportDOG
Brand and Invisible Fence Brand. PetSafe Brand makes every product
from leashes and harnesses, to water fountains and automated
feeders and litter boxes. We have a goal to touch over 21 million
pets, people and communities around the world annually. We serve a
broad range of pet owners from providing the hunter the best gear
for a successful hunt, to accommodating the Not-So-Crazy Cat Lady
with all the entertaining toys and effective solutions she could
ever imagine. How do we do it? By creating a vibrant and active
environment within our team. We work hard to be the employer of
choice in our communities and, in turn, serve those communities. At
Radio Systems Corporation, teammates take the privilege of serving
pets, people and community very seriously, but also have a great
time doing so. Each project is approached with an attitude of
enthusiasm, resilience, adaptability and teamwork.Find out why
Radio Systems Corporation is a Great Place to Work! What you will
do on our Premier Pet Marketing Team: * Establish and communicate
the Marketing Calendar for campaigns, new product launches,
marketing events, feature events, sponsorships, sales support and
point of sales growth projects* Create all written content for
retail box packaging, manuals, point-of-purchase, campaigns,
videos, ad copy, email and brand collateral * Collaborate with
channel, categories, digital and the market research teams to
understand what copy drives action and apply quantitative and
qualitative learnings to optimize messaging.* Provide creative
direction to graphic designers for printed and digital collateral *
Establish, communicate and enforce the domestic and international
brand guidelines* Edit and approve and provide support for digital
content for product listings and marketing promotional efforts*
Create video scripts for product videos including promotional,
overview and how-to videos * Write creative and project briefs to
define project scope to ensure deliverables are effectively
communicated* Manages PR and all media outreach, sponsorship and
industry opportunities for the brand * Drive major trade show brand
related activities, in coordination with the Trade Show Manager*
Research other brands or products within our industry to stay
abreast of industry trends and best practices.* Partner with
internal and external agencies to create collateral for social
media platforms * Track and report on ROI for marketing efforts *
Create and conduct Customer Call Center brand training & on-going
orientation brand training* Support Channel in all product launches
and Retail Partner promotional requests as needed* Manage the
consolidation of content with Categories, Brand, and Channel *
Support Free Spirit Brand and packaging development. Requirements:
* Bachelor's Degree in Marketing or related field * 5+ years of
experience in Marketing * Strong writing skills and attention to
detail is imperative * Must be a team player with ownership,
willing to say it in the room and be part of the solution* Proven
experience collaborating with graphic designers * Ability to work
well with internal stakeholders and external teams, vendors and
customers* Experience in Consumer-Packaged Goods is
preferredBenefitsWorking for Radio Systems definitely has its
benefits. We offer a collaborative and creative team-oriented work
environment where we encourage you to take risks to learn and grow!
We offer a competitive benefits package including medical, dental,
vision, and 401K match. In addition, we offer a rich wellness
program which includes an onsite health clinic, workout facility
and of course, we encourage you to bring your dog to work, which is
our whole reason for what we do! PM20PI127367027
Keywords: Radio Systems Corporation, Knoxville , Marketing Manager - Premier Pet Brand - 7635, Executive , Knoxville, Tennessee
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