Looking for a little more creativity, challenge, and growth
opportunity in your workday? Didn’t think it was possible? Might be
time to reconsider.
At Signature HealthCARE, our team members are permitted – no,
encouraged – to employ their talents and abilities to solve
problems. Our culture is built on three distinct pillars: Learning,
Spirituality and Intra-preneurship. But this isn’t just hollow
corporate sloganeering. Each pillar has its own staff and
initiatives, ensuring that our unique culture permeates the entire
Oh, by the way, we’re an elder care company. Our mission? To
radically change the landscape of long-term care forever.
We’re currently hiring for the position of Regional Business
Partnerships Director for our River Valley segment. This will cover
the Knoxville an Chattanooga areas.
Assist each facility in the segment to create, refine, update
and execute a Census Development (Marketing) Plan, including
analysis of local health care system, identify needs of target
customers, establish an efficient admissions process, determine
core competitive advantages, core messaging, internal marketing and
create a sales target list, sales goals, metrics, etc.
Consult with Regional segment team to ensure understanding of
marketing processes and gain support in every department.
Work with facilities on new program development to include
feasibility analysis, market analysis and market plan
Partner with facility Administrator and Admissions/Marketing
Directors to ensure execution of Census Development Plan.
Coach, develop and evaluate selling skills of facility marketing
team by defining call planning process, defining a quality call,
helping to develop selling tools/resources, conducting role plays,
making joint sales calls, etc.
Partner with facility Administrator and DO to hold
Admissions/Marketing personnel accountable.
Ensure execution of Census Development Plan to include proposed
call plan, reach and frequency on target customers.
Review impact of call activity on data points, i.e. referral
conversion rate, referral growth rate, Medicare market share, etc.
and establish goals.
Train facilities to use You've Got Leads and the Admissions
Portal as a sales management tool.
Educate segment team members and facility teams on Managed Care
case management, etc.
Work with facility Case Manager on executing managed care
Work with facilities to identify and implement pull-through
opportunities to be reflected in their Census Development
Coach each facility to develop and deliver a detailed Public
Relations Plan to include identifying media contacts, writing press
releases, event management, etc., that would display the facility
to their local community.
Help facilities manage ancillary marketing programs to include
Silver Angels, discharge solutions, on-hold marketing, web page
development, e-referral, and other Company initiatives.
Maintain a working knowledge of Federal and State regulations
and reimbursement (Managed Care, Medicare, and Medicaid).
Provide assistance with new Admissions and Marking Stakeholder
orientation regarding the marketing and the admissions process.
Provide regular progress updates to the segment COO and DO.
Other special projects and duties, as assigned.
Bachelor’s degree in Marketing, Business Administration,
Clinical Area, Communications, or related field preferred.
Equivalent related work experience may be acceptable.
Minimum of five (5) years’ experience in a sales/marketing
leadership position with a proven track record preferable.
Experience in managed care and public relations preferred.
Maintain a strong working knowledge of managed care referral
Demonstrated ability to understand and promote technical
information (i.e. clinical outcomes, data points).
Effective verbal and written English communication skills.
Demonstrated intermediate to advanced skills in Microsoft Word,
Excel, Power Point and Outlook, Internet and Intranet
Highest level of professionalism with the ability to maintain
Ability to communicate at all levels of organization and work
well within a team environment in support of company
Customer service oriented with the ability to work well under
Strong attention to detail and accuracy, excellent
organizational skills with ability to prioritize, coordinate and
simultaneously maintain multiple projects with high level of
quality and productivity.
Strong analytical and problem solving skills.
Ability to work with minimal supervision, take initiative and
make independent decisions.
Ability to deal with new tasks without the benefit of written
Approachable, flexible and adaptable to change.
Ability to travel up to 50% of the time.
Function independently, and have flexibility, personal
integrity, and the ability to work effectively with stakeholders
Qualifications Education Preferred
Bachelors or better in Marketing or related field.
5 years: Experience in a sales/marketing leadership position
with proven track record
Equal Opportunity Employer/Protected Veterans/Individuals with
The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor’s legal duty to furnish information. 41 CFR