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Market Research Analyst-7350

Company: Radio Systems Corporation
Location: Knoxville
Posted on: September 18, 2020

Job Description:

Description: Do you thrive in a fast-paced, collaborative work environment? Do you have a deep appreciation for conducting research? We are currently seeking a Market Research Analyst to join our team!The Market Research Analyst is responsible for conducting research to inform business decisions, strategy, and the crafting of amazing brand and product experiences for pet owners. While the methodologies used in this position will primarily be quantitative in nature, having an understanding of and experience with qualitative methods is key, as we typically employ a mixed methods research approach in studies. This position requires collaboration with multiple product and brand owners, stakeholders, and technical positions. This position effectively understands and identifies the business strategy or problem, designs and executes research, and integrates customer insights with our processes. Success in this role requires a mindset of making connections between various sources, peeling back layers, diagnosing business opportunities, and organizing the data in a visually appealing manner to clearly convey findings and suggest next steps. The Market Research Analyst should have a passion for understanding human behaviors, making insights and data understandable, and communicating research's role in achieving business objectives.Radio Systems Corporation Headquarters is in Knoxville, TN. Where's that you say? Let's talk about what's famous about Knoxville, TN. We have been called The Marble City and "Scruffy City", names we have embraced as our own. And, what do Quentin Tarantino and Johnny Knoxville have in common? They were both born Knoxville, TN. We are the home of 1982 World's Fair and we boast of 21 craft breweries in Knoxville now. Click here for the Ale Trail: If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick on activities from hiking to biking, our Urban Wilderness has a lot to offer. Knox County has great public school systems, no state income tax and low property taxes and cost of living. If you like outdoor art, we have Music and Shakespeare on the Square, Family Movie Nights on the Square during the summer months in lovely downtown Knoxville.Our Company: What do you want to know? We are the world leader in pet products with PetSafe Brand, SportDOG Brand and Invisible Fence Brand. PetSafe Brand makes every product from leashes and harnesses, to water fountains and automated feeders and litter boxes. We have a goal to touch over 21 million pets, people and communities around the world annually. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt, to accommodating the Not-So-Crazy Cat Lady with all the entertaining toys and effective solutions she could ever imagine. How do we do it? By creating a vibrant and active environment within our team. We work hard to be the employer of choice in our communities and, in turn, serve those communities. At Radio Systems Corporation, teammates take the privilege of serving pets, people and community very seriously, but also have a great time doing so. Each project is approached with an attitude of enthusiasm, resilience, adaptability and teamwork.What you will do

  • Designs and executes strategic and tactical market research projects including large scale foundational studies, name testing, pricing research, product positioning studies, communications exploratory, message testing, ad tests, customer segmentation and targeting guidance
  • Gathers customer and product/service data in support of Radio Systems' product development, functional improvements to existing products, value improvements, brand growth and marketing/advertising ROI; activities include but are not limited to market sizing, product naming tests, pricing strategy, awareness and usage studies, and large-scale In Home Use Tests.
  • Communicates research findings across levels and categories in clear and impactful manner conveying specific actionable recommendations aligned with category/department objectives
  • Collects and synthesizes industry and customer trends and provide implications for the business
  • Sets up/programs and leads online Quantitative research studies using platforms such as Qualtrics, Tableau, and Dscout
  • Maintains research library (online) for primary, secondary and syndicated data and leverages information to answer question prior to starting new research
  • Serves as project manager for quantitative research studies, survey designer and data analyst.PM20. Requirements: What you will need
    • Bachelor's degree in Marketing, Statistics, Business, Behavioral Science, Research or related field or work experience
    • Experience synthesizing quantitative consumer information from various sources into clear, actionable recommendations
    • Self-directing with excellent time management and organizational skills; experience managing multiple projects at the same time
    • A knack for building rapport with people quickly and easily
    • Ability to translate research findings into actionable insights
    • Excellent communication skills to convey findings in a clear and impactful manner
    • Advanced use of Microsoft Office, online survey tools, and online quantitative research toolsBenefitsWorking for Radio Systems definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition, we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

Keywords: Radio Systems Corporation, Knoxville , Market Research Analyst-7350, Professions , Knoxville, Tennessee

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